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How to Become a Digital Marketing Manager

by
Jaee Sherlekar
Aug 22, 2022

Our world has witnessed dynamic changes in the past few decades with the emergence of the Internet. The marketing industry is one such sector that has been transformed completely. Gone are the days when products relied on print or radio advertisements, billboards, and SMS marketing. Today’s consumers are heavily engaged with social media platforms such as Instagram, Facebook, and similar spaces on the world wide web (WWW). Hence, it is essential to hold the interest of consumers through the mediums of their choice. This is when a Digital Marketing Manager plays a pivotal role as they can come up with innovative techniques to sell products and increase consumer engagement.

Why Should One Become a Digital Marketing Manager? 

Digital marketing offers a unique blend of creativity and management. A digital marketing manager gets the space to experiment with innovative campaign strategies, research on latest marketing trends, and explore human behaviour to maximise their impact. Simultaneously, they get to play one of the most important roles in establishing a brand’s presence in the market, increasing sales, and directly impacting the revenue of a company.

Although the role is demanding, it also comes with immense job security as a digital marketing manager with substantial experience can fit into any industry and thrive there.

What are The Duties of a Digital Marketing Manager? 

A digital marketing manager may get hired by companies in different industries like food and beverage, finance, ed-tech, and so on. However, in the job description for a digital marketing manager, one of the most common responsibilities is to oversee the digital campaign for the products. Let us look at some essential duties performed by a digital marketing manager.

1. Build and Implement Digital Marketing Strategy:

To do so, a digital marketing manager must study data, track changes in the supply and demand of products, consumer engagement, and identify the needs of their consumers.

2. Planning and Executing Web-Based Campaigns:

A digital marketing manager would overlook a team of professionals who can help them build and design a social media presence. 

3. Internal and External Coordination:

Along with coordinating with  internal teams in terms of hiring, product placement, and optimising performance insights, a digital marketing manager also needs to negotiate with external clients to ensure the success of their promotional campaigns. 

What are The Skills Needed to Become a Digital Marketing Manager? 

Based on the job description, we can understand that a digital marketing manager needs to have a combination of soft and technical skills to excel in their role. Let us look at some of these skills:

1. Social Media Savvy:

Since digital marketing is dependent on search engine optimisation (SEO), a digital marketing manager must be a social media expert to understand the nitty-gritty of the medium and make the most of its use.

2. Effective Communication:

Along with their internal teams, a marketing manager is constantly in engagement with several other stakeholders, so they must be able to negotiate and get the work done by providing clarity to everyone involved.

3. Creativity and Innovation:

As a marketing professional, one cannot rely on the old methods of driving campaigns. A digital marketing manager must be able to come up with new out-of-the-box ideas that would not only grab the consumer’s interest but also compel them into forming a long-term engagement with the company.

4. Attention to Detail and Organisational Skills:

Marketing can be a stressful vertical in any company, thus a digital marketing manager must be able to multitask and organise the work for themselves and their teams effectively while working on several marketing campaigns simultaneously. However, this also means that the marketing manager demonstrates strong attention to detail to ensure accuracy across multiple campaigns.

How to Become a Digital Marketing Manager?

If you have decided to become a digital marketing manager, there are some essential academic milestones that you must achieve. 

Since the role of a digital marketing manager does not demand any specific stream, students can choose to pursue commerce or humanities in their pre-university or secondary education (10+2). For the unreserved category, it is essential to score at least 50% to be eligible for the entrance examinations.

In order to pursue a bachelor's degree, some universities may also ask you to appear for entrance examinations such as

  • Delhi University: DUET (Delhi University Entrance Test)
  • Indraprastha University: IPU CET (Indraprastha University Common Entrance Test)
  • Jamia Millia Islamia: JMI EE (Jamia Millia Islamia Entrance Examination)
  • Jawaharlal Nehru University: JNU EE (Jawaharlal Nehru University Entrance Examination)
  • Narsee Monjee Institute for Management Studies: NPAT (National Test for Programs after Twelfth)

Although a specific stream is not preferred, candidates must study English as part of their graduation as that would benefit them during recruitment. As a marketing professional, it is advised to build a strong portfolio that demonstrates the skills required for the role. Candidates can do this through internships and taking up jobs as associates in marketing immediately after their graduation. This would help them understand the industry better and would be a highlight on their resume when applying for the role of a digital marketing manager.

Then, to consolidate their profile for the role of a digital marketing manager, candidates can pursue a Master in Business Administration (MBA) in Digital Marketing. This is a specialisation that has swiftly emerged with the increasing demand in marketing aligned to the digital age.

Below are the entrance examinations that one must appear for in order to pursue an MBA in Digital Marketing:

  • Common Admission Test (CAT)
  • Management Aptitude Test (MAT)
  • Xavier Aptitude Test (XAT)
  • Symbiosis National Aptitude Test (SNAP)
  • Common Management Aptitude Test (CMAT)

Prospective candidates can refer to the schedule given below for these entrance examinations.

Examination Top Colleges To Get Admitted In Registration Date Examination Date (tentative)
CAT IIMs, IITs, FMS, SPJMIR, MDI, IMT August 2022 (first week) 28-11-2022
MAT More than 100 business schools that include JMIS, NDMI Delhi Last Dates of registration:
CBT-1: 09-05-2022
CBT-2: 24-05-2022
CBT-1: 15-05-2022
28-05-2022
XAT XLRI, XIME, TAPMI, XIMB August 2022 (second week) 02-01-2023
SNAP SIBM Pune and Bangalore, SIIB, SCMHRD August 2022 (last week) Multiple phases: December 2022 and January 2023
CMAT GIM Goa, IFMR Chennai, BIMTECH, Welingkar, KJ Somaiya Mumbai January 2023 March 2023

In order to get admission in the programme for MBA in Digital Marketing, candidates should score at least 50% in their bachelors. In the selection process, the combination of their scores in the bachelor's degree and entrance examination would be considered.

Tips to Crack MBA Entrance Examinations

The standard duration of MBA (Masters of Business Administration) entrance examinations is between 120 to 180 minutes. The examination papers are usually divided into three to four sections. These sections include:

Verbal Ability:

Here, the candidate’s language proficiency is tested through grammar and reading comprehension questions. To prepare for this, candidates must read a variety of passages that would help in developing their comprehension skills.

Reasoning Ability:

Here, the focus is on testing a candidate’s logical and analytical thinking. Therefore, it is important that one must pay attention to detail, be quick to think and come up with out-of-the-box solutions.

Quantitative Ability:

This section deals with a candidate’s mathematical skills. However, rather than focusing on complex theories, candidates must familiarise themselves with number functions and focus on increasing their mathematical speed.

Since some of these entrance examinations also include negative marking, it is important that candidates be extremely careful when answering the questions. 

  • It would also help if candidates solve past papers and time themselves while doing so
  • To improve vocabulary, candidates can also use game-based apps to make learning fun
  • Solving puzzles and situation-based questions will help in developing logical thinking

However, along with the preparation, it is important to balance it out with nutritious food, adequate time breaks, and appropriate sleep. This would ensure that you are mentally and physically ready for the examination.

Breakdown of MBA in Digital Marketing

Today, candidates interested in digital marketing can pursue different types of MBAs in Marketing depending on their financial and professional status.

1. MBA in Digital Marketing (Full-time):

This is a two-year regular professional degree that helps students develop various creative and technical expertise. This is most suitable for freshers with minimum experience.

2. MBA in Digital Marketing (Executive):

This is a one-year professional degree that is suitable for working professionals with substantial experience. It would help them enhance their profiles and pursue roles with higher responsibilities in companies. Universities may prefer the score of CAT (Common Admission Test) or  GMAT (Graduate Management Admission Test) or GRE (Graduate Record Examinations ) as a requirement for enrolment in this course.

To understand what a regular MBA in Digital Marketing syllabus can offer you, let us look at some important subjects that the course offers:

Marketing Management Organisational Behaviour
Business Research Management Human Resource Management
Marketing Basics Accounting for Business Decisions
Operations Management Mobile Marketing
Email Marketing Content Marketing
Digital Branding Strategic Management
Search Engine Marketing Social Media Marketing
E-Commerce Web Analytics

To build stronger profiles marketing professionals, candidates may also pursue certifications that would help them keep themselves updated with the latest digital trends and ideas being used in digital marketing such as:

1. Digital Transformation: 

A 12-week online course offered by Indian School of Business (ISB).

2. Digital Marketing and Analytics: 

A 12-week online course offered by the Indian School of Business (ISB).

3. Certificate Programme in Digital Marketing: 

A 6-month online course offered by IIT Delhi. 

4. Certificate Programme in Digital Transformation and Innovation: 

A 16-week online course offered by IIM Indore.

5. Executive Development Programme in Digital Transformation Strategies:

An 8-month online course offered by Xavier School of Management (XLRI).

Job Prospects and Salaries Available after MBA in Digital Marketing

Once you have completed an MBA in Digital Marketing, several career roles are open for you such as brand managers, market research analysts, media planners, product managers, public relations managers, sales managers, and so on.

Some of the top companies that hire digital marketing managers are:

  • Tata Consultancy Services (TCS)
  • Google
  • Facebook
  • Xebec Digital
  • American Broadcasting Company (ABC)
  • Amazon
  • iStrat
  • Webchutney

After an MBA in Digital Marketing in India,the salaries for digital marketing managers who are freshers is usually between ₹3 lakh to ₹7 lakh per annum. For experienced candidates, this could be between ₹15 lakh to ₹25 lakh per annum.

Some Frequently Asked Questions About MBA in Digital Marketing 

What is the full form of MBA?

The full form of MBA is Masters in Business Administration.

How is an MBA in Marketing different from MBA in Digital Marketing?

An MBA in Digital Marketing is solely focused on the digital aspects of marketing associated with social media. An MBA in Marketing, on the other hand, focuses on both traditional and digital marketing and provides a more comprehensive exposure to marketing.

To enter IIMs, what is the minimum percentile that one must score in CAT or other entrance examinations?

Getting admission to IIMs is not only dependent on the result of the entrance examinations, but also on a candidate’s profile. However, recent trends show that a candidate should have a 95 and above percentile to get through any of the IIMs.

What is the average salary offered to a Digital Marketing Manager?

Based on the data collected through various campus recruitments, the average salary offered to a digital marketing manager is ₹6 lakh per annum.

Which are some top universities abroad to pursue an MBA in Digital Marketing?

Some top universities where one can pursue MBA in Digital Marketing are 

  • Australia: Melbourne Business School (MBS), University of Technology, Sydney (UTS), University of Tasmania, and University of Southern Queensland (USQ).
  • United Kingdom (UK): Nottingham Trent University, Bangor University, University of Sunderland, and the University of South Wales.
  • United States of America (USA): California State University at Los Angeles, New York Institute of Technology, Oregon State University, and Pace University

What Is The MBA Fee Structure?

The fee structure for an MBA in Digital Marketing varies across government and private institutions. Some examples are given below:

College or Institution Annual Fees
Amity University (Private) ₹5,00,000
PIBM Pune (Private) ₹7,95,000
Institute of Management Technology in Hyderabad ₹6,03,000
Symbiosis Institute of Business Management (Private) in Pune ₹9,80,000
IIM Ahmedabad, Calcutta, Bangalore ₹23,00,000
IIM Lucknow, Indore ₹19,00,000
IIT Delhi ₹9,00,000

Are There Loans Available for an MBA in Digital Marketing?

Since a Master of Business Administration (MBA) is one of the most sought-after degrees in India, several banks offer loans to candidates to pursue this degree. This includes:

  • State Bank of India Student Loan Scheme
  • ICICI Bank Education Loan
  • Allahabad Bank Education Loan
  • HDFC Bank Education Loan

These loans are offered at varied interest rates. There are also organisations like Propelld offering 100% digitised private student loans. 

How to Become a Digital Marketing Manager

Jaee Sherlekar
August 22, 2022
memberstack logo
Shivam Bhardwaj
March 15th 2022
Table of Contents

Why Should One Become a Digital Marketing Manager? 

Digital marketing offers a unique blend of creativity and management. A digital marketing manager gets the space to experiment with innovative campaign strategies, research on latest marketing trends, and explore human behaviour to maximise their impact. Simultaneously, they get to play one of the most important roles in establishing a brand’s presence in the market, increasing sales, and directly impacting the revenue of a company.

Although the role is demanding, it also comes with immense job security as a digital marketing manager with substantial experience can fit into any industry and thrive there.

What are The Duties of a Digital Marketing Manager? 

A digital marketing manager may get hired by companies in different industries like food and beverage, finance, ed-tech, and so on. However, in the job description for a digital marketing manager, one of the most common responsibilities is to oversee the digital campaign for the products. Let us look at some essential duties performed by a digital marketing manager.

1. Build and Implement Digital Marketing Strategy:

To do so, a digital marketing manager must study data, track changes in the supply and demand of products, consumer engagement, and identify the needs of their consumers.

2. Planning and Executing Web-Based Campaigns:

A digital marketing manager would overlook a team of professionals who can help them build and design a social media presence. 

3. Internal and External Coordination:

Along with coordinating with  internal teams in terms of hiring, product placement, and optimising performance insights, a digital marketing manager also needs to negotiate with external clients to ensure the success of their promotional campaigns. 

What are The Skills Needed to Become a Digital Marketing Manager? 

Based on the job description, we can understand that a digital marketing manager needs to have a combination of soft and technical skills to excel in their role. Let us look at some of these skills:

1. Social Media Savvy:

Since digital marketing is dependent on search engine optimisation (SEO), a digital marketing manager must be a social media expert to understand the nitty-gritty of the medium and make the most of its use.

2. Effective Communication:

Along with their internal teams, a marketing manager is constantly in engagement with several other stakeholders, so they must be able to negotiate and get the work done by providing clarity to everyone involved.

3. Creativity and Innovation:

As a marketing professional, one cannot rely on the old methods of driving campaigns. A digital marketing manager must be able to come up with new out-of-the-box ideas that would not only grab the consumer’s interest but also compel them into forming a long-term engagement with the company.

4. Attention to Detail and Organisational Skills:

Marketing can be a stressful vertical in any company, thus a digital marketing manager must be able to multitask and organise the work for themselves and their teams effectively while working on several marketing campaigns simultaneously. However, this also means that the marketing manager demonstrates strong attention to detail to ensure accuracy across multiple campaigns.

How to Become a Digital Marketing Manager?

If you have decided to become a digital marketing manager, there are some essential academic milestones that you must achieve. 

Since the role of a digital marketing manager does not demand any specific stream, students can choose to pursue commerce or humanities in their pre-university or secondary education (10+2). For the unreserved category, it is essential to score at least 50% to be eligible for the entrance examinations.

In order to pursue a bachelor's degree, some universities may also ask you to appear for entrance examinations such as

  • Delhi University: DUET (Delhi University Entrance Test)
  • Indraprastha University: IPU CET (Indraprastha University Common Entrance Test)
  • Jamia Millia Islamia: JMI EE (Jamia Millia Islamia Entrance Examination)
  • Jawaharlal Nehru University: JNU EE (Jawaharlal Nehru University Entrance Examination)
  • Narsee Monjee Institute for Management Studies: NPAT (National Test for Programs after Twelfth)

Although a specific stream is not preferred, candidates must study English as part of their graduation as that would benefit them during recruitment. As a marketing professional, it is advised to build a strong portfolio that demonstrates the skills required for the role. Candidates can do this through internships and taking up jobs as associates in marketing immediately after their graduation. This would help them understand the industry better and would be a highlight on their resume when applying for the role of a digital marketing manager.

Then, to consolidate their profile for the role of a digital marketing manager, candidates can pursue a Master in Business Administration (MBA) in Digital Marketing. This is a specialisation that has swiftly emerged with the increasing demand in marketing aligned to the digital age.

Below are the entrance examinations that one must appear for in order to pursue an MBA in Digital Marketing:

  • Common Admission Test (CAT)
  • Management Aptitude Test (MAT)
  • Xavier Aptitude Test (XAT)
  • Symbiosis National Aptitude Test (SNAP)
  • Common Management Aptitude Test (CMAT)

Prospective candidates can refer to the schedule given below for these entrance examinations.

Examination Top Colleges To Get Admitted In Registration Date Examination Date (tentative)
CAT IIMs, IITs, FMS, SPJMIR, MDI, IMT August 2022 (first week) 28-11-2022
MAT More than 100 business schools that include JMIS, NDMI Delhi Last Dates of registration:
CBT-1: 09-05-2022
CBT-2: 24-05-2022
CBT-1: 15-05-2022
28-05-2022
XAT XLRI, XIME, TAPMI, XIMB August 2022 (second week) 02-01-2023
SNAP SIBM Pune and Bangalore, SIIB, SCMHRD August 2022 (last week) Multiple phases: December 2022 and January 2023
CMAT GIM Goa, IFMR Chennai, BIMTECH, Welingkar, KJ Somaiya Mumbai January 2023 March 2023

In order to get admission in the programme for MBA in Digital Marketing, candidates should score at least 50% in their bachelors. In the selection process, the combination of their scores in the bachelor's degree and entrance examination would be considered.

Tips to Crack MBA Entrance Examinations

The standard duration of MBA (Masters of Business Administration) entrance examinations is between 120 to 180 minutes. The examination papers are usually divided into three to four sections. These sections include:

Verbal Ability:

Here, the candidate’s language proficiency is tested through grammar and reading comprehension questions. To prepare for this, candidates must read a variety of passages that would help in developing their comprehension skills.

Reasoning Ability:

Here, the focus is on testing a candidate’s logical and analytical thinking. Therefore, it is important that one must pay attention to detail, be quick to think and come up with out-of-the-box solutions.

Quantitative Ability:

This section deals with a candidate’s mathematical skills. However, rather than focusing on complex theories, candidates must familiarise themselves with number functions and focus on increasing their mathematical speed.

Since some of these entrance examinations also include negative marking, it is important that candidates be extremely careful when answering the questions. 

  • It would also help if candidates solve past papers and time themselves while doing so
  • To improve vocabulary, candidates can also use game-based apps to make learning fun
  • Solving puzzles and situation-based questions will help in developing logical thinking

However, along with the preparation, it is important to balance it out with nutritious food, adequate time breaks, and appropriate sleep. This would ensure that you are mentally and physically ready for the examination.

Breakdown of MBA in Digital Marketing

Today, candidates interested in digital marketing can pursue different types of MBAs in Marketing depending on their financial and professional status.

1. MBA in Digital Marketing (Full-time):

This is a two-year regular professional degree that helps students develop various creative and technical expertise. This is most suitable for freshers with minimum experience.

2. MBA in Digital Marketing (Executive):

This is a one-year professional degree that is suitable for working professionals with substantial experience. It would help them enhance their profiles and pursue roles with higher responsibilities in companies. Universities may prefer the score of CAT (Common Admission Test) or  GMAT (Graduate Management Admission Test) or GRE (Graduate Record Examinations ) as a requirement for enrolment in this course.

To understand what a regular MBA in Digital Marketing syllabus can offer you, let us look at some important subjects that the course offers:

Marketing Management Organisational Behaviour
Business Research Management Human Resource Management
Marketing Basics Accounting for Business Decisions
Operations Management Mobile Marketing
Email Marketing Content Marketing
Digital Branding Strategic Management
Search Engine Marketing Social Media Marketing
E-Commerce Web Analytics

To build stronger profiles marketing professionals, candidates may also pursue certifications that would help them keep themselves updated with the latest digital trends and ideas being used in digital marketing such as:

1. Digital Transformation: 

A 12-week online course offered by Indian School of Business (ISB).

2. Digital Marketing and Analytics: 

A 12-week online course offered by the Indian School of Business (ISB).

3. Certificate Programme in Digital Marketing: 

A 6-month online course offered by IIT Delhi. 

4. Certificate Programme in Digital Transformation and Innovation: 

A 16-week online course offered by IIM Indore.

5. Executive Development Programme in Digital Transformation Strategies:

An 8-month online course offered by Xavier School of Management (XLRI).

Job Prospects and Salaries Available after MBA in Digital Marketing

Once you have completed an MBA in Digital Marketing, several career roles are open for you such as brand managers, market research analysts, media planners, product managers, public relations managers, sales managers, and so on.

Some of the top companies that hire digital marketing managers are:

  • Tata Consultancy Services (TCS)
  • Google
  • Facebook
  • Xebec Digital
  • American Broadcasting Company (ABC)
  • Amazon
  • iStrat
  • Webchutney

After an MBA in Digital Marketing in India,the salaries for digital marketing managers who are freshers is usually between ₹3 lakh to ₹7 lakh per annum. For experienced candidates, this could be between ₹15 lakh to ₹25 lakh per annum.

Some Frequently Asked Questions About MBA in Digital Marketing 

What is the full form of MBA?

The full form of MBA is Masters in Business Administration.

How is an MBA in Marketing different from MBA in Digital Marketing?

An MBA in Digital Marketing is solely focused on the digital aspects of marketing associated with social media. An MBA in Marketing, on the other hand, focuses on both traditional and digital marketing and provides a more comprehensive exposure to marketing.

To enter IIMs, what is the minimum percentile that one must score in CAT or other entrance examinations?

Getting admission to IIMs is not only dependent on the result of the entrance examinations, but also on a candidate’s profile. However, recent trends show that a candidate should have a 95 and above percentile to get through any of the IIMs.

What is the average salary offered to a Digital Marketing Manager?

Based on the data collected through various campus recruitments, the average salary offered to a digital marketing manager is ₹6 lakh per annum.

Which are some top universities abroad to pursue an MBA in Digital Marketing?

Some top universities where one can pursue MBA in Digital Marketing are 

  • Australia: Melbourne Business School (MBS), University of Technology, Sydney (UTS), University of Tasmania, and University of Southern Queensland (USQ).
  • United Kingdom (UK): Nottingham Trent University, Bangor University, University of Sunderland, and the University of South Wales.
  • United States of America (USA): California State University at Los Angeles, New York Institute of Technology, Oregon State University, and Pace University

What Is The MBA Fee Structure?

The fee structure for an MBA in Digital Marketing varies across government and private institutions. Some examples are given below:

College or Institution Annual Fees
Amity University (Private) ₹5,00,000
PIBM Pune (Private) ₹7,95,000
Institute of Management Technology in Hyderabad ₹6,03,000
Symbiosis Institute of Business Management (Private) in Pune ₹9,80,000
IIM Ahmedabad, Calcutta, Bangalore ₹23,00,000
IIM Lucknow, Indore ₹19,00,000
IIT Delhi ₹9,00,000

Are There Loans Available for an MBA in Digital Marketing?

Since a Master of Business Administration (MBA) is one of the most sought-after degrees in India, several banks offer loans to candidates to pursue this degree. This includes:

  • State Bank of India Student Loan Scheme
  • ICICI Bank Education Loan
  • Allahabad Bank Education Loan
  • HDFC Bank Education Loan

These loans are offered at varied interest rates. There are also organisations like Propelld offering 100% digitised private student loans. 

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