MBA in Digital Marketing: Colleges, Fees, Admission, Placement

MBA in Digital Marketing: A Comprehensive Guide

Are you interested in unfolding the power of digital marketing and putting it to the most expert usage in business? Do consider an MBA in Digital Marketing! 

This blog talks about an MBA in Digital Marketing, the colleges offering the course, the admission process and future career prospects. 

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MBA in Digital Marketing: Overview 

The specialisation of MBA in Digital Marketing is currently in high demand among MBA programs. While students can pursue admission to MBA courses after graduation, working professionals with industry experience will find the course more suitable. 

Here is a table with everything you need to know about this specialisation: 

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What is an MBA in Digital Marketing?

MBA in Digital Marketing is a postgraduate program that focuses on developing strategic, analytical and creative skills to manage and execute digital marketing campaigns. It covers social media marketing, SEO, content marketing, online advertising and data analytics to prepare graduates to navigate the digital landscape and drive business growth through online channels.

Why Should you Pursue an MBA in Digital Marketing? 

An MBA in Digital Marketing offers numerous advantages that can significantly boost your career prospects in the digital era. Here are some key benefits:

1. High Demand for Skills: Digital marketing expertise is in high demand across industries, ensuring strong job prospects.
2. Diverse Career Opportunities: Opens doors to various roles like SEO specialist, content strategist, social media manager, and more.
3. Lucrative Salaries: Digital marketing roles often come with competitive salary packages, especially in senior positions.
4. Global Reach: Skills learned can be applied globally, offering opportunities to work with international brands.
5. Continuous Learning: The digital marketing field evolves rapidly, ensuring continuous professional growth and learning opportunities.

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Who Can Pursue MBA in Digital Marketing?

An MBA in Digital Marketing is perfect for anyone who loves the digital space and wants to build a career in the ever changing world of online marketing. Here’s who can benefit most from this specialisation:

1. Marketing Professionals

 If you’re already in marketing and want to specialise in digital, an MBA in Digital Marketing will give you advanced skills in SEO, content marketing, social media and data analytics.

2. Tech Enthusiasts

People who love technology and its applications in marketing will love this program. It’s for those who enjoy staying up to date with the latest digital trends and tools.

3. Business Graduates

Recent business or related field graduates looking to enter the marketing industry with a focus on digital will benefit from the in-depth knowledge and practical experience this program provides.

4. Entrepreneurs

Aspiring entrepreneurs who want to use digital marketing to grow their business can use this degree to learn how to promote their products and services online, reach wider audiences and maximise ROI.

5. Career Changers: 

Professionals from other fields who want to get into the digital marketing industry can use an MBA in Digital Marketing as a stepping stone to get the skills and credentials.

6. Creatives:

Those with a creative flair who enjoy creating content, designing campaigns or crafting digital strategies will find this MBA helps hone their talents into a marketable skill set for the digital world.

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MBA in Digital Marketing: Specialisations

Within the broad field of Digital Marketing, there are several specialisations that allow students to focus on specific areas. These specialisations can help tailor your education to your career goals.

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Eligibility Criteria for MBA in Digital Marketing

Admission to MBA in Digital Marketing is based on scores of national/ state-level tests.

There are some educational qualifications needed to apply to institutions that offer MBA in Digital Marketing. They are: 

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Speaking about the admission process, let’s understand the entire admission process in detail. 

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MBA in Digital Marketing Admission Process 

Admission process for MBA in Digital Marketing is the same as other MBA specialisations.

Here are the major steps involved: 

1. Apply for Entrance Exams

Research the universities you are interested in, find out the required entrance exams (e.g., CAT, SNAP, XAT) and apply for them.

2, Appear in Entrance Exams

Prepare thoroughly to secure high marks or a strong percentile, as this significantly impacts your chances of admission.

3. Shortlisting Process

Colleges shortlist candidates based on entrance exam scores, academic performance, and other factors. Shortlisted candidates receive interview call letters.

4. Final Admission Round

Candidates undergo group discussions, personal interviews, and possibly WAT, depending on the college’s specific requirements. These rounds assess the candidate's overall fit for the program.

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Entrance Exams for MBA in Digital Marketing 2024 

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To know more about all the MBA entrance exams and their syllabus, also read this blog. 

Now that you know about the examinations needed to get into an MBA, let us learn more about the course structure of MBA Programs.

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Types of Courses in MBA Digital Marketing 

As the demand for MBA in Digital Marketing degrees has increased, Indian universities have started offering a variety of MBA in Digital Marketing programs to students. These programs include 1-year, full-time, part-time, and online options. 

Here’s the information about the types of courses in MBA Digital Marketing formatted into a table:

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We have included colleges providing each of these courses below, so keep reading! 

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MBA in Digital Marketing Syllabus 

A course in MBA in Digital Marketing will be divided into four semesters, and each semester will have subjects related to general business management as well as topics related to digital marketing. 

However, the subjects and courses may have slight variations in different colleges. Here is a list of the subjects: 

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The subjects are similar to the  MBA Syllabus, with more emphasis on Digital Marketing.

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MBA in Digital Marketing: Specialisations

Within the broad field of Digital Marketing, there are several specialisations that allow students to focus on specific areas. These specialisations can help tailor your education to your career goals.

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Top Colleges for MBA in Digital Marketing 

You can choose a college that provides a two-year, full-time MBA in Digital Marketing or choose a regular MBA course that allows you to choose electives or specialisations. You will also find several colleges that provide certificate courses to equip you with industry knowledge. 

Let’s have a look at all of them one by one. 

Top 10 Colleges in India offering MBA in Digital Marketing

The below-listed colleges are renowned for their exclusive course offerings of MBA in Digital Marketing: 

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The colleges mentioned above have a course dedicated to MBA in Digital Marketing. Several other colleges provide courses that are specialised and highly sought-after digital marketing subjects as an elective or specialisation that the student can choose. 

Top 10 Colleges to Learn Digital Marketing Through MBA 

If you are not too sure about digital Marketing and want to explore other marketing strategies as well, an MBA that allows you specialisations in particular semesters will prove beneficial to you. 

So, if you are wondering which colleges will provide you with the best knowledge in Digital Marketing, have a look at the list below: 

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MBA in Digital Marketing Distance Courses 

You might also consider opting for distance learning courses based on personal preferences. Distance learning courses are generally self-paced and allow you to work on multiple skills at a time. Check out the following colleges for distance learning:  

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*Note: Distance Learning mode might require prior relevant work experience. Read the eligibility criteria listed by the college thoroughly. 

‍MBA in Digital Marketing Certificate Courses

Apart from full-time and distance education, you can also explore online/offline certificate courses.

These courses span over 3-4 months and will be taught by expert professors. They are ideal for professionals who want to keep up with the industry trends. 

Some colleges which provide online and offline courses in MBA in Digital Marketing are: 

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MBA in Digital Marketing: Top Colleges Abroad

Studying MBA in Digital Marketing abroad provides global exposure, a diverse peer group, and international networking opportunities. Below are some of the top colleges around the world:

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Note: Course fees vary on a lot of factors such as mode of education, duration, etc., The prices listed are approximate. 

However, you might want to know more about MBA in digital marketing fees to explore all your options. 

To know more about MBA Course fees and salaries, you can also read this blog. 

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Career Scope: MBA in Digital Marketing Salary Insights 

The demand for digital marketing professionals is high across various industries, including e-commerce, finance, healthcare, and entertainment. 

Here’s a table summarising job profiles, descriptions, and MBA in Digital Marketing Salary:

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Top Recruiters for MBA in Digital Marketing

Top companies across various industries highly seek after graduates with an MBA in Digital Marketing. Here are some of the leading recruiters:

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MBA in Marketing vs Digital Marketing 

You might have been thinking, what is the difference between an MBA in Marketing vs Digital Marketing. Here is a comprehensive list covering the specific details: 

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Let’s learn more about an MBA in Social Media Marketing. 

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MBA in Social Media Marketing

Social media is one of the strategies used in Digital Marketing. It is quickly gaining popularity for being able to produce good results for brands in various industries. 

If you have a knack for keeping up with the latest trends, consider taking up an MBA in Social Media Marketing! 

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An MBA in Digital Marketing equips you with essential skills to navigate the fast-paced digital landscape, opening up diverse career opportunities with lucrative salaries across various industries. This specialisation prepares you to lead successful online campaigns and drive business growth in today's digitally-driven marketplace.

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FAQs About MBA in Digital Marketing

What is an MBA in Digital Marketing? 

An MBA in Digital Marketing is a postgraduate program that combines traditional marketing principles with modern digital strategies to prepare students for roles in the digital marketing industry.

What are the career prospects after an MBA in Digital Marketing? 

Graduates can pursue roles such as Digital Marketing Manager, SEO Specialist, Social Media Strategist, Content Marketing Manager, and more, with competitive salaries.

What is the average salary for an MBA in Digital Marketing graduate? 

The average salary ranges from INR 4-6 LPA for entry-level positions to INR 15-20 LPA for experienced professionals, depending on the role and industry.

What are the admission requirements for an MBA in Digital Marketing?

Admission typically requires a bachelor’s degree and scores from entrance exams like CAT, XAT, NMAT, MAT, SNAP, and CMAT.

Can I pursue an MBA in Digital Marketing online? 

Yes, many universities offer online MBA programs in Digital Marketing, providing flexibility for working professionals.

What are the top colleges for an MBA in Digital Marketing in India?

Top colleges include IIM Ahmedabad, IIM Calcutta, IIM Indore, IIM Kashipur, and the Indian Institute of Digital Education (IIDE) in Mumbai.

What is the duration of an MBA in Digital Marketing? 

The program typically lasts two years, but some universities offer accelerated or part-time options.

What skills are taught in an MBA in Digital Marketing? 

Skills include SEO, SEM, social media marketing, content marketing, email marketing, analytics, and digital strategy.

Is work experience required for admission?

 While not always mandatory, having work experience can strengthen your application and provide practical insights during the program.

What are the benefits of an MBA in Digital Marketing?

Benefits include high demand for digital marketing professionals, competitive salaries, diverse career opportunities, and the ability to work in various industries.

Is an MBA in Digital Marketing worth it? 

An MBA course in Digital Marketing will help you explore a wide range of career opportunities. The course structure is designed to equip professionals with in demand skills and upcoming technologies needed in the industry. 

Who is eligible for an MBA in digital marketing? 

Candidates having a bachelor's degree from any recognised university can apply for an MBA in digital marketing. They have to apply for various entrance exams and clear further rounds of admission such as group discussions, interviews, etc. 

Which is better: an MBA in marketing or digital marketing? 

MBA in Marketing is more suited for candidates who need a holistic understanding of various marketing practices used across industries. An MBA focused on digital marketing will focus more on digital marketing strategies, tools, and techniques. Analyse what aligns more with your professional goals before selecting a course. 

Does IIM offer an MBA in digital marketing? 

A few IIMs offer specialisations or electives that include e-commerce and digital marketing. If you are interested in getting an MBA in digital marketing from IIM, look for executive courses offered by IIMs. IIM Calcutta provides an Executive Programme and an MBA in Social Media Marketing. (EPDSMMS).

What is the salary of freshers after digital marketing? 

Based on your skills and expertise, you can expect a salary range starting from INR 6-8 LPA.