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Marketing Manager’s Qualifications
A marketing manager’s role is to ensure that campaigns are always aligned with the brand’s identity. They make sure that any advertisement, promotion, or marketing communication going out is correct.
They need to be able to think outside the box and come up with creative ways to market a product. After the launch of a campaign, a marketing manager also follows through to track its effectiveness.
A marketing manager’s team is their support system and brings their visions to life. The team follows the marketing manager’s lead. They use the guidance and expertise of their leader to execute a powerful campaign.
How to Become a Marketing Manager in India
A marketing manager is someone who lives, eats, and breathes marketing. They need to be aware of new innovations in the field of marketing and campaigns run by competitors.
They must be original and inventive, and make sure that they produce consistently exciting campaigns. Other duties of a marketing manager include-
- Conducting research into the market, being aware of competitor’s campaigns, and using market data to back their decisions.
- Tracking launched advertising campaigns and creating reports on their success or failure.
- Ensuring marketing campaigns fit with the brand identity and values of the company.
- Also ensuring that there is consistent messaging between ad campaigns.
- Maintaining the marketing budget and allocating resources, manpower, and funds accordingly.
- Build and maintain relationships with other agencies and vendors.
- Strategise and create powerful ad campaigns across media platforms to best sell/market the product.
- Oversee the marketing material being created and distributed and ensure they’re up to the mark.
What Are the Skills Needed by a Marketing Manager?
A marketing manager wears many hats and hence, must also possess various qualities and skills suiting them for the role. A good marketing manager should be-
1. Highly Motivated and Innovative
They work in an ever-changing landscape and must be willing to innovate and reinvent often.
2. Good Knowledge of Website Analytic Tools
Must have a good understanding of tools such as Google Analytics, WebTrends, etc. They must also be willing to learn newer ones to stay ahead of the market.
3. Strong Aesthetic Sense
Alongside creativity, a skilled marketing manager should have a strong aesthetic sense and an eye for creative and innovative copy.
4. People Person with Effective Communication Skills
As they head a team, a good marketing manager should be able to communicate with their team effectively and share their feedback and ideas. They must also be a people person and be able to build strong trust-based relationships.
5. Well Organised and Systematic in Their Approach
Marketing management, on most occasions, is a juggling act. A marketing manager must be organised and keep track of projects and resources efficiently.
What Are the Benefits of Becoming a Marketing Manager?
There are many benefits that come with getting into the marketing management field. Some of them are-
1. High Salary
The field of marketing is a competitive one and salaries are of the same nature. With a good degree and some experience under the belt, applicants can get hefty salary packages. As it is a managerial position, applicants should have previous experience in the field. The average salary for a marketing manager in India is ₹6,79,000 per annum. However, there is scope for growth and larger salary packages with bigger companies and agencies.
2. Variety in Work
Marketing managers work with a huge variety of products throughout their career. They have an opportunity to work alongside many brands - which give them some sense of variety. A marketing manager will never just be working on one project and this kind of variety keeps the work interesting.
3. Growth in Job Market
The job market for a marketing manager is growing at par with other industries. There will always be a requirement for such a role as consumer products and their companies are growing at a rapid pace. Roles like a digital marketing manager and product marketing manager have a high demand.
4. Varied Exposure Due to Role
The work of a marketing manager is highly recognised and appreciated within any organisation. Their reports hold power and executives look forward to reading marketing insights. A marketing manager has the opportunity to build long lasting relationships by working with individuals in all levels of the organisation.
How Does One Become a Marketing Manager?
There are two levels at which people who are interested in becoming a marketing manager can enter the field - after their undergraduate degree or after a postgraduate degree or diploma.
Undergraduate Degree
An interested individual can get a degree in any subject, for example, English. Following which, they can either do an internship and eventually a junior level job with a marketing department. This will allow them to gain some experience and apply for a full-time position using it as leverage.
It would, however, be more beneficial for them to complete an undergraduate degree in a business related field such as a Bachelor of Business Administration (BBA) or Bachelor of Commerce (B.Com). Some of the subjects taught in these courses will be beneficial for individuals interested in the field.
Some of the courses they can apply to include-
Postgraduate Degree
Another alternative is for interested individuals to apply for specific degrees to help them in the field at a postgraduate level. This can be in the form of an MBA or Postgraduate Degree (PGD). Some of the options available include-
Are There Entrance Exams for These Programs?
Each of the programs have their own entrance criteria and/or examinations. For example, common aptitude tests such as Common Admission Test (CAT), Symbiosis National Aptitude Test (SNAP), and Common Management Admission Test (CMAT) are some of the popular ones to take in order to gain entrance for an MBA program.
What Are the Specializations After Completing a Marketing Management Degree?
As suggested above, an MBA is a great way to a higher position in any company. With an MBA comes the opportunity to climb the corporate ladder quickly and also receive a lucrative salary package. Below are some details about getting into an MBA course-
Options for MBA Courses-
- MBA Marketing
- MBA in Digital Marketing
- MBA Marketing Management
What Are the Subjects Taught in Each of These MBAs?
The MBA Syllabus includes-
1. Subjects in MBA Marketing-
- Marketing Management
- Operations Management
- Consumer and Brand Insight Strategy
- Digital Marketing and Social Media Management
- Forecasting, Modelling, and Marketing Strategy
2. Subjects in MBA Digital Marketing-
- Foundations of Management and Organisation Behaviour
- Website Planning and Structure
- Social Media Marketing
- Strategic Management
- Content Marketing
3. Subjects in MBA in Marketing Management-
- Management Information Systems
- International Marketing
- Marketing Management
- Business Marketing Operations
- Accounting and Managerial Decisions
Educational Loans for Students
There are loans available for students looking for support, including MBA fees, with varying interest rates based on loan amount and repayment time. There are also private organisations such as Propelld offering 100% digitised loans.
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