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MICAT Colleges Admission

MICAT Colleges: Admission Process, Fees, and Specialisations

Vaishali Pandey
Updated On:
Apr 3, 2025

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MICA Ahmedabad is the only private institution in India that accepts the MICAT exam for admission to its MBA/PGDM courses. This postgraduate program offers advanced business and management training, preparing students for leadership roles. 

By the end of this blog, you will know

  • The essential details about the MICAT exam include its format, eligibility criteria, and the admission process for MICA Ahmedabad.
  • A comprehensive overview of the top MICAT colleges, including their specialisations, programs, and average salary packages.
  • Key insights into the selection procedure, including the Group Exercise and Personal Interview process, and how candidates are evaluated for final admission.

MICAT Colleges Highlights

MICAT Colleges Highlights

Here is a quick overview of the key highlights for MICAT colleges, focusing on the essential details regarding the MICAT exam and its institution.

Parameter

Details

Full Form

MICA Admission Test

Exam Level

National-Level

Top MICAT Accepting College

Mudra Institute of Communications

Location

Ahmedabad

Flagship courses

PGDM and PGDM C

Seat Intake

PGDM C: 180

PGDM: 36

MICAT Exam Duration

2 hours 15 minutes

Average Course Fee

INR 23 lakhs

Top Specialisations

Advertising

Sales and Marketing

Business Analytics

Entrance Exam

MICAT

MICAT Exam Frequency

Twice in one admission cycle

Number of MICAT Test Cities

48

What is the MICAT Exam?

The MICAT (MICA Admission Test) is the entrance exam required for admission to the PGDM-C and PGDM programs at MICA Ahmedabad for the 2025-2027 academic session. The exam is a computer-based test (CBT) and is conducted twice a year. Candidates can appear for MICAT-1 and MICAT-2, with the best score from either exam being considered for final selection.

MICA Ahmedabad, a leading Strategic Marketing and Communications institution, is known for its exceptional curriculum and focus on developing leadership in these fields. Ranked 32nd in the 2024 NIRF rankings by the Government of India, MICA stands out as the only residential institution in the Asia-Pacific region dedicated to Strategic Marketing and Communication.

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Top MICAT Colleges in India: NIRF Rank

Here are some of the top MICAT colleges in India, along with their total fees and NIRF rankings. 

College Name

Total Fee

Entrance Exam

NIRF Rank

Mudra Institute of Communications, Ahmedabad

INR 26 lakhs

MICAT

XAT

CAT

32

 

Best Colleges Accepting MICAT Exam in India

Only one college in India accepts MICAT exam scores for admission to various management programs. The college offers a range of specialisations and provides excellent career opportunities through strong industry connections. 

Below is the best college accepting the MICAT exam, along with the programs, average salary packages, and major recruiters:

College Name

Programs Offered

Average Salary

Recruiters

MICA, Ahmedabad

  • PGDM - Communications
  • Crafting Creative Communication
  • Fellow Program in Management 0 Communications
  • Online Program

INR 12 LPA

Amazon

HCL

ITC

Ogilvy & Mather

Google

Kickstart your career with MICA Ahmedabad. Explore top job prospects and leading recruiters.

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MICAT Colleges: Popular Programmes

Below are the details of some of the top courses, including fees, average salary packages, and seat availability:

Course Name

Total Fee

Average Salary Package

Seats

PGDM

INR 26 lakhs

INR 19 LPA

60

PGDM in Communications

INR 26 lakhs

INR 18 LPA

180

Fellow Program in Management- Communication

INR 27,500

INR 18 LPA

8

Looking for the best PGDM colleges in India. Explore top options and compare fees, entrance exams, and placements to make an informed decision. 

MICAT Colleges: Online Certifications Programs

MICAT colleges offer various online certification programs that allow students and professionals to enhance their skills in specialised areas of management and marketing. Below are the details of the available courses, including fees and duration:

Certification Courses

Total Fee

Duration

Advanced Certificate Program in Advertising Management and Public Relations - Online

INR 1.3 lakh

11 months

Advanced Certificate Program in Market Research & Data Analytics - Online

INR 1 lakh

11 months

Advanced Certificate Program in Digital Marketing- online

INR 80,000

19 weeks

Advanced Certificate Program in Managing Brands & Marketing Communication - Online

INR 80,000

4 months

Advanced Certificate Program in Business Management - Online

INR 1.1 lakhs

11 months

Advanced Certificate Program in Media & Entertainment Management - Online

INR 1.25 lakhs

11 months

Advanced Certificate Program in Digital Marketing and Communications - Online

INR 1.16 lakhs

32 weeks

Certificate Program in Strategic Brand Management and Communication - Online

INR 99,000

26 weeks

Advanced Certificate Program in Brand Communication Management - Online

INR 1.01 lakhs

5 months

The Emerging CMO - A Certificate Programme for Senior Marketing Professionals

INR 2.1 lakhs

10 months

Advanced Certificate in Digital Branding & Advertising

INR 1.5 lakhs

6 months

Certificate in Advanced Digital Transformation Program Online

INR 3.5 lakhs

45 weeks

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MICAT Colleges: Section Wise MICAT Cut-Off Score

The MICAT (MICA Admission Test) assesses candidates on multiple sections, each with its cut-off score. 

Here is a quick overview of the cut-off scores required for different sections:

Section Name

MICAT Cut-Off

Total Marks

Divergent Convergent Thinking

8.5 - 12 Marks

30 Marks

Quant and DI

6.5 - 7.5 Marks

25 Marks

Verbal Ability

8 - 10 Marks

25 Marks

General Knowledge

5.5 - 6.5 Marks

25 Marks

MICAT Colleges: Specialisations Offered

MICAT colleges offer various specialisations in management, providing students with the opportunity to tailor their education to their career interests. 

Below are the specialisations available:

Specialisations

Details

Brand Management

Focuses on building and managing brand strategies, brand equity, and customer loyalty.

Digital Communication Management

Covers digital marketing, social media strategies, and online brand communication.

Marketing Research and Analytics

Highlights data analysis, consumer behavior, and market trends to drive business decisions.

Media Management

Focuses on managing media operations, advertising, and the evolving media landscape.

Advertising Management

Focuses on advertising strategies, campaign management, and creative media planning.

MICAT Colleges: Eligibility Criteria

MICAT Colleges: Eligibility Criteria

Candidates must meet the following requirements to be eligible for the MICAT exam:

1. Educational Qualification

Candidates must have a bachelor's degree of at least three years' duration or its equivalent from a UGC-recognised university.

2. Final-Year Students

Final-year students and those awaiting their results are also eligible to apply.

3. Age Limit 

There is no maximum age limit for appearing in the MICAT exam.

4. Eligibility for CAT/XAT/GMAT

Only candidates who have taken the CAT 2024, XAT 2025, or GMAT exams can apply for and appear for MICAT.

5. Registration Requirement

All applicants meeting the eligibility criteria for 2025 must register for and appear for the MICAT exam. Failure to do so will result in the cancellation of their candidacy.

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MICAT Colleges: Admission Process

The general eligibility for MBA admission in India for colleges accepting the MICAT score is as follows:

1. Eligibility Criteria

Candidates should have a bachelor's degree or equivalent qualification in any discipline from a recognised university or institution, with a minimum score of 50%.

2. Entrance Exam Consideration

MBA colleges in India accept scores from national-level entrance exams, such as MICAT.

3. Cutoff Requirement

Candidates must meet the minimum cutoff scores set by the respective colleges to be eligible for admission.

Ready to take your career to the next level? Discover the admission process and eligibility criteria for MICA Ahmedabad. Don’t miss out on this opportunity to join one of India’s top institutes for business and management.

MICAT Colleges: Selection Procedure

Candidates who qualify for the MICAT entrance exam are shortlisted for the selection procedure, including participating in a Group Exercise (GE) and Personal Interview (PI).

The procedure is as follows:

1. CAT/XAT/GMAT

Each candidate must have taken at least one of the following exams: CAT, XAT, or GMAT.

2. MICA Admission Test (MICAT) 

Candidates will be evaluated based on their performance in the MICAT exam, which consists of three sections:

  • Section A: Psychometric Test
  • Section B: Verbal Ability, Quantitative Ability, Data Interpretation, General Awareness, and Divergent & Convergent Thinking
  • Section C: Descriptive Test

3. Group Exercise (GE) and Personal Interview (PI) 

Candidates are selected based on their performance in CAT/XAT/GMAT, MICAT, and the Group Exercise and Personal Interview.

MICAT Colleges: GE-PI Process

The Group Exercise (GE) and Personal Interview (PI) are crucial stages of the MICAT selection process. Candidates are shortlisted for these stages based on their performance in the entrance exam. Those selected are then invited to participate in the GE-PI process.

During this process, candidates are assessed on the following parameters:

1. Clarity of thought

2. Ability to work in a team

3. Knowledge

4. Determination

5. Leadership qualities

6. Creativity

7. Communication skills

8. Overall suitability for the course

MICAT Colleges: Preparation of MICAT Final Merit List

The candidates included in the final merit list are unanimously approved by the panellists who conduct the Personal Interview (PI). To be considered for selection, candidates must meet the following criteria:

Group Exercise (GE): A minimum score of 3.5 or above on a percentage scale.

Personal Interview (PI): A minimum score of 4 or above.

Weightage Details for MICAT Selection Procedure

The selection for MICAT is based on the following weightage distribution:

Particulars

Weightages

MICAT

25%

XAT/GMAT/CAT

35%

Group Exercise

10%

Personal Interview

20%

Academic Qualifications

5%

Extracurricular Activities

5%

Total

100%

MICAT Colleges vs Other Colleges

When comparing the placements and fees of MICA Ahmedabad with other prestigious business schools, it's clear that each offers unique opportunities and advantages. 

Here is a quick look at how MICA fares against some of the top institutions in India:

MICA Ahmedabad

INR 36 LPA

INR 20 LPA

INR 23 lakhs

IIM Calcutta

INR 1.15 Crore PA

INR 35 LPA

INR 23 - 25 lakhs

IIM Ahmedabad

INR 1.08 Crore PA

INR 35 LPA

INR 12 - 24 lakhs

Narayana Business School

INR 17.50 LPA

INR 7.5 LPA

INR 1.5 - 10 lakhs

 

MICAT Colleges: Important Exam Dates

The MICAT exam follows a schedule for registration, exams, and further selection rounds. Below are the important dates for MICAT Phase 1 and Phase 2:

Events

MICAT Phase 1

MICAT Phase 2

MICAT Registration

September 2024

November 25, 2025

MICAT Registration Last Date and Time

November 22, 2024

January 11, 2025

MICAT Admit Card Date

December 4, 2025

January 22, 2025

MICAT 2025 Exam Date

December 7, 2024

January 25, 2025

MICAT 2025 Result Release Date

December 20, 2024

February 14, 2025

Announcement of Shortlisted Candidates

February 14, 2025

GE and PI at Ahmedabad

February 28, 2025

GE and PI at Bangalore

March 4 and 5, 2025

GE and PI at Mumbai

March 8 and 9, 2025

GE and PI at Kolkata

March 16 and 17, 2025

GE and PI at Delhi

March 21 and 23, 2025

MICAT 2025 Final Merit List

On or Before April 15, 2025

MICAT Colleges: Exam Fees

Here are the details regarding the MICAT exam fee:

Parameters

Details

Application Fee

INR 2100

Payment Method

Debit/Credit Card, Cash card, Mobile Wallets, Net Banking

Non-Refundable

The application fee is non-refundable. Ensure all details are accurate to avoid the need for re-submission and re-payment.

 

MICAT Colleges: Salary and Placements

The table below highlights the salary and placement details for MICAT colleges, showcasing the impressive packages offered to students across various sectors.

Particulars

Placement Packages

Average Package

INR 20 LPA

The average package of the top 25 reached

INR 31 LPA

Highest Package

INR 36 LPA

Median Package

INR 19 LPA

Students appeared for placements

173

Placement Rate

100%

Number of Companies

70+

Top Sector

Analytics, BFSI, and Consulting

Popular Recruiters

Accenture, Adanu Group, Coco-cola, ITC, TVS Group

Salary Expectations for MICAT College Graduates by Course

Course Name

Median Salary

MBA/PGDM

INR 18-19 LPA

FPM

INR 18 LPA

MICAT Exam Pattern

Candidates preparing for the MICAT 2025 exam should thoroughly understand the test format to plan their preparation effectively. The exam will consist of 144 questions divided into three sections, each with a unique structure and marking scheme. Familiarity with these details will ensure optimal performance.

Parameters

Details

Mode of Exam

Online

Total Questions

144

Marking Scheme

+1 for the correct answer

-0.25 for incorrect answer

 

The table below outlines the detailed structure of the MICAT 2025 exam, including sections, question distribution, and time allocation:

Section

Section Name

Number of Questions

Duration 

Section A

Psychometric

35

25 Minutes

Section B

Verbal Ability

25

105 Minutes

Quantitative Ability

25

General Awareness

25

Divergent-Convergent

39

Section C

Descriptive Test

4

35 Minutes

MICAT Exam Syllabus

The MICAT exam covers various topics to assess candidates' verbal, reasoning, quantitative, and general awareness skills. Below is a concise overview of the syllabus:

Section

Details

Verbal Ability

Tenses, Pronouns, Articles, Vocabulary, Comprehension passage

General Awareness

Politics, Business Brands and Media, Geography, Current Affairs, Science and Research, History, Companies and their Owners, Literature, etc.

Quantitative Ability

Set Theory, Geometry, Arithmetic, Algebra, Numbers, Trigonometry, etc.

Divergent-Convergent Reasoning

Data Sufficiency, Sequence and Series, Visual Reasoning, Word Association, Statement Assumption

MICAT colleges, especially MICA Ahmedabad, offer strong management programs in marketing and communications. These colleges provide various specialisations, excellent career opportunities, and a rigorous selection process. With good placement packages and solid industry connections, they are a great choice for those looking to pursue a career in this field. To get into these colleges, candidates must meet the eligibility requirements, do well in the MICAT exam, and succeed in the selection process.

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FAQs on MICAT Colleges

How many colleges accept MICAT?

There is only one college in India that accepts the MICAT score: MICA Ahmedabad. MICA accepts MICAT scores for its PGDM and PGDM Communications programs.

What is a good score for MICAT?

A good score in MICAT typically includes a raw score of 45-50 in the Aptitude section. Additionally, a minimum score of 3.5 out of 5 in the General Exercise (GE) and a minimum score of 4 out of 5 in the Personal Interview (PI) are considered favourable for final selection at MICA.

Which course at MICA is the best?

The PGDM-C (Post Graduate Diploma in Management - Communications), which is equivalent to an MBA, is one of the top programs at MICA. It boasts 100% campus placements with leading corporate houses in India and abroad.

Can I get into MICA with a 70 percentile?

With a 70 percentile in CAT or XAT, you may have a good chance of getting into MICA, especially if your performance in MICAT and GE-PI is strong. If your score is among the top 10% of CAT or XAT applicants for MICA, you may qualify for a Spot Offer, also known as a Confirmed Offer.

Is MICAT easier than CAT?

MICAT is generally considered more difficult than CAT in certain aspects because it includes sections on creativity, general awareness, and psychometric tests, which are not part of the CAT. CAT focuses more on quantitative ability, logical reasoning, and verbal skills.

Does MICAT have a negative marking?

Yes, there is a negative marking in the Aptitude section (Section 3) of the MICAT exam. For every incorrect answer, 0.25 marks will be deducted. However, there is no negative marking in the Psychometric and Descriptive sections.

Can I get direct admission to MICA?

Direct admission to MICA is not typically available. However, you may inquire about management quota or NRI seats through expert counselling services. Reach out to the admissions team for guidance on these options.

Can I give both MICAT 1 and MICAT 2?

Yes, candidates are eligible to appear for both MICAT 1 and MICAT 2. However, candidates must pay separate application fees for each exam.

Which course is MICA famous for?

MICA is renowned for its Post Graduate Diploma in Management (PGDM) program, especially the PGDM-C (Communications), which is equivalent to an MBA. The program has a distinctive focus on strategic marketing and communication management.

What is the MICAT exam pattern?

MICAT consists of three sections: the Psychometric Test, the Descriptive Test, and the Aptitude Test. The test assesses candidates on general awareness, logical reasoning, verbal ability, and creativity. Each section is timed, and candidates must manage their time efficiently.

When are the MICAT results announced?

The results for MICAT are typically announced within a few weeks of the exam date; for both Phase 1 and Phase 2 exams, results are expected to be released on the MICA website. Shortlisted candidates will be informed about the next steps, including the GE-PI rounds.

What are the eligibility criteria for MICAT?

To be eligible for MICAT, candidates must have a bachelor’s degree (in any discipline) from a recognised university or equivalent. There is no specific age limit. Additionally, candidates must appear for either CAT, XAT, or GMAT in the same year as MICAT.

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