MBA in Business Analytics Syllabus and Subjects 2024

Vaishali Pandey
July 22, 2024

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MBA in Business Analytics: Syllabus and Subjects

In 2024, the demand for skilled business analysts has skyrocketed, with the Bureau of Labor Statistics projecting a 10% growth in employment for business analysts by the year 2032, much faster than the average for all occupations. 

If you're considering pursuing an MBA in Business Analytics, understanding the syllabus and subjects can give you a clear picture of what to expect and how it can shape your career. 

This comprehensive guide will walk you through every aspect of the MBA in Business Analytics syllabus, providing you with the insights needed to make an informed decision.

What is an MBA in Business Analytics?

An MBA in business analytics program combines traditional business administration principles with advanced analytics techniques to prepare you for strategic roles in various industries.

What Does an MBA in Business Analytics Syllabus Include?

An MBA in Business Analytics syllabus covers a wide range of subjects that you will explore in detail in the upcoming sections. These include the following.

  1. Data Management
  2. Statistical Analysis
  3. Predictive Analytics
  4. Business Intelligence
  5. Machine Learning
  6. Big Data Technologies

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MBA in Business Analytics Syllabus

Did you know that there are more than 500 leading management institutions in India that offer an MBA in Business Analytics? Most of these institutions follow a common MBA in Business Analytics syllabus. It is divided into Core and Elective subjects. 

MBA in Business Analytics Core Subjects

Here’s a table highlighting the key core subjects: 

Core Subjects Subject Details
Data Analytics and Business Intelligence Techniques for analysing and interpreting data using statistical methods.
Techniques for drawing important conclusions and patterns from big datasets.
Application of BI tools for data visualisation and decision support.
Data Management and Big Data Concepts and architectures for storing and retrieving data.
Understanding and utilising technologies like Hadoop, Spark, and NoSQL databases.
Business Strategy and Analytics Using analytics to support strategic business decisions.
Metrics and frameworks to evaluate business performance using analytics.
Financial Analytics Techniques for analysing financial data and making informed financial decisions.
Methods to assess and mitigate financial risks using analytics.
Marketing Analytics Understanding consumer preferences and behaviours through analytics.
Analysing digital campaigns and customer engagement metrics.
Operations Analytics Optimising supply chain operations and logistics using analytics.
Applying analytics to improve operational efficiency and decision-making.
Business Communication Communicating insights effectively to stakeholders using data visualisation and storytelling techniques.
Presenting analytical findings and recommendations to diverse audiences.
Case Studies and Practical Applications Hands-on experience with real-world data sets and business scenarios.
Integrating learning into a comprehensive analytics project, demonstrating proficiency.

MBA in Business Analytics Elective Subjects

Elective subjects play a crucial role in shaping your expertise and career trajectories. 

Here's the breakdown of elective subjects:

Elective Subject Subject Details
Healthcare Analytics Analytical techniques for improving healthcare delivery and patient outcomes.
Data-driven decision-making in healthcare policy and management.
Social Media Analytics Analysis of social media data to drive marketing strategies and brand management.
Retail Analytics Application of analytics in retail operations, sales forecasting, and customer segmentation.
Supply Chain Analytics Optimisation techniques for supply chain management using predictive analytics.
Case studies on supply chain resilience and risk management.
HR Analytics Use of analytics to optimise workforce planning, talent acquisition, and employee performance.
Predictive analytics for HR decision-making and strategic workforce management.
Social Entrepreneurship Learn to use data-driven approaches to assess social outcomes, quantify social returns on investment (SROI), and optimise strategies for sustainable social impact.
Advanced Machine Learning Deep learning algorithms and their applications in pattern recognition and anomaly detection.
Hands-on projects using machine learning libraries and tools.
Ethics and Privacy in Analytics Ethical considerations in data collection, analysis, and use.
Regulatory frameworks and privacy laws affecting analytics practices.

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MBA in Business Analytics Syllabus: Year Wise Break-Up

In the first year of the MBA in Business Analytics syllabus, you will lay the groundwork with a strong curriculum that blends theoretical knowledge with practical applications. 

Here’s a closer look at the year-wise MBA in Business Analytics syllabus.

MBA in Business Analytics Syllabus- First-Year Subjects

Semester Subjects
Semester 1 Data Analytics and Business Intelligence
Predictive Analytics
Financial Analytics
Business Communication
Quantitative Methods
Management Information Systems
Business Strategy and Analytics
Marketing Analytics
Semester 2 Data Management and Big Data
Operations Analytics
HR Analytics
Business Research Methods
Financial Management
Data Management
Optimisation Analytics
Ethics and Privacy in Analytics

MBA Business Analytics Syllabus- Second Year Subjects

Semester Subjects
Semester 1 Data Analytics and Business Intelligence
Predictive Analytics
Financial Analytics
Business Communication
Quantitative Methods
Management Information Systems
Business Strategy and Analytics
Marketing Analytics
Semester 2 Data Management and Big Data
Operations Analytics
HR Analytics
Business Research Methods
Financial Management
Data Management
Optimisation Analytics
Ethics and Privacy in Analytics
Semester 3 Advanced Analytics Techniques
Risk Management
Simulation Modelling
Industry Applications of Analytics
Elective 1: e.g., Digital Transformation, Healthcare Analytics
Semester 4 Operations and Supply Chain Analytics
Project Management
Internship Project
Elective 2: e.g., Social Media Analytics, Retail Analytics

MBA in Business Analytics: Course Structure

The course structure for an MBA in Business Analytics is designed to provide students with a comprehensive understanding of business analytics, combining core business knowledge with advanced analytical skills. 

Type of Subject Description Curriculum
Core Focuses on using statistics and data modelling for business insights.
Ideal for students interested in programming and big data.
Digital Marketing, Social Entrepreneurship, and Supply Chain Analytics, among other core subjects.
Elective Enhances skills through case studies, projects, and training, increasing employability. Corporate Governance, Global Securities Markets, and Operations Strategy, among other elective subjects.
Skills Develops practical managerial skills for a successful business career.
  • Probability and Statistics
  • Data Retrieval
  • Statistical Tools and Programming Languages
  • Visualisation
  • Communication
  • Problem-solving
Project Submission Involves planning and implementing business analytics projects to solve operational issues and meet business goals.
Topics: Investment options in India, Risk and portfolio management, Impact of GST on FMCG, Employee welfare schemes, Financial statement analysis.

Specialisations in Business Analytics

Business Analytics is a broad field that encompasses various specialisations, each focusing on different aspects of data analysis and its application in business decision-making. 

Here’s an overview of some of the key specialisations that are similar to an MBA in Business Analytics.

  1. MBA in Business Management
  2. MBA in Sales and Marketing
  3. MBA in Marketing Management
  4. MBA in International Business

MBA in Business Analytics: Eligibility Criteria

Did you know the MBA programs at IIT Bombay have a placement rate of 100%? If you want to enrol in a top-ranked management institute to pursue an MBA in Business Analytics, then you must fulfil the eligibility criteria.

Here’s a detailed breakdown of the common eligibility requirements.

Eligibility Criteria Details
Bachelor’s Degree Must hold a bachelor’s degree from a recognised university or institution. Background in business, economics, engineering, or mathematics is beneficial.
Minimum Aggregate Marks Minimum 50% aggregate marks in an undergraduate degree (45% for SC/ST students).
Entrance Exams Qualifying scores in exams such as CAT, XAT, CMAT, MAT, GMAT, or other equivalent exams.
Work Experience 1-2 years of professional experience in analytics, business, or related fields is beneficial but not always mandatory.

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MBA in Business Analytics Entrance Exam Date Sheet for 2024-2025

To help you plan your preparation strategy for MBA in Business Analytics syllabus, here is the tentative date sheet for major MBA entrance exams for the academic year 2024-2025.

Entrance Exam Important Dates
CAT Registration Period: August 2024
Exam Date: November 2024
XAT Registration: July 2024
Exam Date: 5 January 2025
CMAT Registration: March 2025
Exam Date: 3rd Week of May 2025
MAT Registration: June-July
Exam Date: August 2024
GMAT Exam Date: August 2024

Also Read: MBA Entrance Exam Syllabus 2024: Topics and Tips

Benefits of Pursuing an MBA in Business Analytics 

A Business Analytics MBA syllabus can help you grow professionally and personally in a number of ways. Here are some of the key benefits that will entice you to take up this in-demand course for a successful career.

1. High Demand and Career Opportunities

  • Growing Industry

The growing need for data-driven decision-making has resulted in a rising demand for business analytics across all industries.

  • Diverse Career Paths

Graduates can explore roles such as Data Scientist, Business Analyst, Analytics Manager, Consultant, and more.

  • Global Opportunities

Skills in business analytics are sought after worldwide, offering opportunities for international careers.

2. Enhanced Analytical Skills

  • Data Proficiency

Gain expertise in handling and interpreting large datasets, using statistical tools, and performing data visualisation.

  • Problem-Solving

Develop critical thinking and analytical problem-solving skills essential for addressing complex business challenges.

3. Strategic Decision-Making

  • Data-Driven Insights

Learn to leverage data to derive actionable insights that inform strategic business decisions.

  • Risk Management

Use predictive analytics to anticipate market trends, mitigate risks, and optimise business processes.

4. Higher Earning Potential

  • Attractive Salaries

MBA graduates with a specialisation in business analytics command competitive salaries due to their specialised skills and high demand.

  • Career Progression

Faster career advancement opportunities in analytics-driven roles within organisations.

5. Networking and Collaboration

  • Industry Connections

MBA programs provide opportunities to network with industry experts, alumni, and peers, enhancing career prospects and collaboration.

  • Learning Community

Increase your professional network and enhance your educational experience by working with professionals from a variety of backgrounds.

Top Colleges Offering an MBA in Business Analytics

India is home to some of the world’s best management institutes that offer various MBA specialisation programs, including an MBA in Business Analytics.

Here are some of the leading colleges in India offering the best MBA in Business Analytics syllabus.

NIRF Ranking 2023 College Name Full Tuition Fee (INR)
2 IIM Bangalore INR 24 lakhs
4 IIM Calcutta INR 27 lakhs
NA Indian School of Business (ISB), Hyderabad INR 42 lakhs
21 Narsee Monjee Institute of Management Studies (NMIMS), Mumbai INR 24 lakhs
17 Symbiosis Institute of Business Management (SIBM), Pune INR 18 lakhs
20 SP Jain Institute of Management and Research (SPJIMR), Mumbai INR 15 - 24 lakhs
28 Amity Business School, Noida INR 13 lakhs
31 Great Lakes Institute of Management, Chennai INR 18 lakhs
38 Institute of Management Technology (IMT), Ghaziabad INR 20 lakhs
45 KJ Somaiya Institute of Management, Mumbai INR 17 lakhs

Colleges for Distance Programme in MBA Business Analytics

A Distance Programme in Business Analytics offers flexibility for working professionals and individuals who need to balance their studies with other commitments. Here’s a list of some of the colleges offering distance programs in business analytics.

  1. IGNOU
  2. IMT Ghaziabad
  3. Venkateshwara Open University
  4. Suresh Gyan Vihar University

Types of MBA in Business Analytics

To meet the varied demands and situations of aspiring professionals, an MBA in Business Analytics is offered in a variety of formats. 

Here’s a table with an overview of the most common types of MBA programs in Business Analytics.

Type of MBA in Business Analytics Duration Structure Ideal for
Full-Time MBA in Business Analytics 2 years Combines core and elective courses, internships, and capstone projects Recent graduates or early-career professionals
Part-Time MBA in Business Analytics 3-5 years Flexible scheduling, with classes often held in the evenings or on weekends Mid-career professionals seeking advancement without career interruption
Executive MBA in Business Analytics 1-2 years Emphasises leadership, strategic thinking, and applied analytics; includes real-world projects. Experienced professionals in leadership roles

Also Read: Executive MBA in India: Eligibility, Admission, Fees & Top Colleges

Salary in India for MBA in Business Analytics

Pursuing an MBA in Business Analytics syllabus from some of the top-ranked management institutes in India opens up a plethora of career opportunities.

Here’s an overview of the top job roles and salary prospects for MBA in Business Analytics graduates in India.

Job Role Average Salary (Approx.)
Data Scientist INR 15 LPA
Data Analyst INR 11.6 LPA
Technical Team Lead INR 16.4 LPA
Project Manager INR 12 LPA
Business Analyst INR 11 LPA

Top Recruiters Hiring MBA in Finance Graduates

  1. Accenture
  2. Amazon
  3. Deloitte
  4. IBM
  5. KPMG
  6. Adani Group
  7. American Express
  8. Infosys

Recommended Books for MBA in Business Analytics Syllabus

When pursuing an MBA in Business Analytics, having the right set of books can significantly enhance your understanding of the subject matter. 

Here's a list of some of the best books that cover various aspects of the MBA in Business Analytics syllabus.

Book Author
Business Plan Essential You Always Wanted to Know Dr. Anna Maria
Requirements Gathering for the New Business Analyst Lane Bailey
The Journey of a Business Analyst Simplified Priya Ramakrishna and Vivek Tiwari
How to Start Freelancing as a Business Analyst Diwakar Kumar Singh
Fundamentals of Business Analytics R N Prasad and Seema Acharya
Data Strategy Bernard Marr

The comprehensive MBA in Business Analytics syllabus offers a unique blend of advanced analytical skills and business acumen, making it an invaluable asset in today's competitive job market. Choosing to pursue this MBA from a top-ranked institution further enhances your career prospects, providing access to excellent faculty, industry connections, and advanced resources. 

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FAQs About MBA in Business Analytics Syllabus

Does an MBA in Business Analytics have Scope?

The scope of an MBA in Business Analytics in India is vast, with a growing demand for skilled professionals in data analysis and interpretation. The business analytics course syllabus prepares you for roles like data scientists, business analysts, and analytics managers.

What are the Subjects in Business Analytics?

The core subjects in business analytics include Data Analytics and Business Intelligence, Financial Analytics, Business Strategy and Analytics, and Operations Analytics. These subjects in business analytics form the foundation of the business analytics course syllabus.

What is the difference between an MBA in Business Analytics and an MBA in Finance? 

An MBA in Business Analytics focuses on data analysis and interpretation, while an MBA in Finance focuses on financial management and planning. The subjects in business analytics are more focused on data-driven decision-making.

Can I do Business Analytics Without Maths?

Yes, you can pursue an MBA in Business Analytics without a background in mathematics or statistics. The business analytics course syllabus is designed to equip you with the necessary skills and knowledge in data analysis and interpretation.

What are the Elective Subjects in Business Analytics? 

The elective subjects in business analytics include Healthcare Analytics, Social Media Analytics, Retail Analytics, and Supply Chain Analytics. These subjects in business analytics provide you with specialised knowledge and skills in specific domains.

How is Business Analytics Different from Data Science?

An MBA in Business Analytics focuses on the application of data analysis and interpretation in business decision-making, while a Master's in Data Science focuses on the technical aspects of data science. The business analytics course syllabus is more focused on business applications.

What Jobs can I get after an MBA in Business Analytics?

The career opportunities after completing an MBA in Business Analytics include roles like data scientists, business analysts, analytics managers, and consultants. The subjects in business analytics prepare you for a wide range of roles in various industries.

Is it Worth to do an MBA Part-time?

Yes, many institutions offer part-time MBA programs in Business Analytics. The part-time program follows a similar business analytics course syllabus as the full-time program, with flexibility in terms of scheduling and pacing.

What is the average salary for an MBA in Business Analytics graduate in India? 

The average salary for an MBA in Business Analytics graduate in India is around INR 12-15 lakhs per annum, depending on the institution and industry.

Which University is Best for an MBA in Business Analytics in India? 

The top colleges offering an MBA in Business Analytics in India include IIM Bangalore, IIM Calcutta, ISB Hyderabad, NMIMS Mumbai, and SPJIMR Mumbai. These institutions offer a comprehensive business analytics course syllabus and excellent placement opportunities.

How Many Years is MBA Business Analytics?

The duration of an MBA in Business Analytics program is typically 2 years, with a comprehensive business analytics course syllabus covering core and elective subjects in business analytics.

What is the Eligibility Criteria for Business Analytics Course?

The eligibility criteria for pursuing an MBA in Business Analytics include a bachelor's degree from a recognised university, a minimum aggregate mark of 50%, and a qualifying score in entrance exams like CAT, XAT, or GMAT. 

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